The Leisure Collective Appoints ManhattanBeachwear as Exclusive U.S. Distributor
The Leisure Collective (TLC) is pleased to announce the appointment of Manhattan Beachwear (MBW) as its exclusive distributor in the United States, effective September 1, 2025. This strategic partnership marks a significant milestone in TLC’s continued expansion and commitment to serving its U.S. retail partners with increased scale and support.
Under this new arrangement, MBW will manage the U.S. distribution of TLC’s portfolio of iconic surf and coastal lifestyle brands, including Creatures of Leisure, OTIS Eyewear, Sito Shades, and Layday. As part of the transition, all key personnel from TLC’s current U.S. team - including existing sales agents - will move over to MBW to ensure a seamless handover and continuity of service.
“This relationship provides important continuity for our brands and retail partners,” said Nathan Omodei, CEO & Director of The Leisure Collective. “The same trusted faces will be on the ground, but now they’ll be backed by an incredibly experienced operation with greater resources. It’s the best of both worlds—deep brand knowledge and strong relationships, now supported by a business scaled to help us grow faster and smarter.”
Founded in 1989 by Allan Colvin and Brenda West, Manhattan Beachwear has established itself as a leading name in the women’s swim and resort wear category. With deep expertise across wholesale and direct-to-consumer channels, MBW manufactures millions of garments annually and brings decades of operational excellence to the partnership. MBW’s leadership sees strong alignment with TLC’s globally recognized brand portfolio and believes the collaboration will unlock significant growth opportunities.
“We’ve long admired TLC’s brands and the loyal audience they’ve cultivated,” said Allan Colvin, Founder of Manhattan Beachwear. “With our infrastructure and their passionate team, we see tremendous opportunity to build on their momentum and expand their footprint in the U.S. market.”
“We’re excited to welcome TLC’s brands and team into the MBW family,” added Brenda West, Co-Founder of Manhattan Beachwear. “Their vision and values align closely with ours, and we look forward to a dynamic future together.”
Through this partnership, TLC will be positioned to scale more efficiently in the United States while preserving the brand integrity and customer relationships that have made its products industry leaders.
About The Leisure Collective
The Leisure Collective is home to highly regarded surf hardware brand Creatures of Leisure, eyewear brands OTIS and Sito Shades, and outdoor essentials brand Layday. Born in the rugged, wave-rich region of Western Australia, these brands have developed into globally recognised businesses with an undying passion for building high-quality, premium products that look as good as they perform. For more information on The Leisure Collective and its brands, please visit: www.leisurecollective.com.au
About Manhattan Beachwear
Manhattan Beachwear is the leading manufacturer of women’s swimwear in North America, known for its extensive portfolio of premium brands and long-standing retail partnerships. With a focus on quality, innovation, and fit, the company designs and distributes swim and resort wear that caters to a wide range of consumers and lifestyles.
Media contacts:
The Leisure Collective: Nathan Omodei n.omodei@leisurecollective.com.au
Manhattan Beachwear: Savannah West swest@mbwswim.com
